Five Reasons Your Small Business Needs a Website
The number of consumers who check out local businesses online has increased by almost a hundred percent. If you want them to choose you, first, they must find your website. They can find you in social media, but nothing screams professionalism more than a well-designed website.
If you’re not convinced you need a website for your small business, consider the following:
Over 25% of consumers prefer dealing with businesses that have a website.
Remember, we live in the digital age, and Americans spend an average of 23.6 hours online weekly, and up to five hours daily on their mobile phones. Consumers nowadays expect companies to have a web presence and tend to view one without a website as less professional.
People search for you online.
Having a website for your small business comes with many benefits, one of which is being where consumers are. Companies that invest in an SEO-ready website also do so for many reasons. For one, 97% of people go online to search for a local business, and 93 percent of online experiences start with a search engine. Google hosts around 3.5 billion searches on a daily basis, and this very moment, there’s likely someone local who’s looking for a product or service you offer. Don’t lose their business to your competitor who has a website.
When looking for a business and engaging with them, majority of consumers rely on websites.
On top of some 63% of consumers making use of websites to scope for and engage with businesses, 93% of them get started on a search engine too. Here’s more: consumers usually take three sources before making a buying decision, and 30% of them instantly strike off a business for the sole reason that they don’t have a website.
Commercial transactions, regardless of industry, are affected by digital content.
Companies that don’t invest in a website usually reason their industry isn’t online. But 75% of B2B buyers say their buying decisions are significantly affected by website digital content, and 62% also say they may make a final decision to make or not make a purchase based on such content alone.
Around 75% of consumers admit to judging a company’s credibility based on their website design.
Believe it or not, people tend to think of a business with a website as being more credible compared to a business with none. Before engaging with a business, people will of course want to know if it’s trustworthy, and a website is the easiest place for them to check. Then again, not all websites are created equal. A bad design won’t help you at all, so make sure you choose a good web development company.